Why the Email Industry Needs New Tracking Metrics

Email marketing has made significant improvements over the years. As a whole, the industry has improved email marketing strategy, message design, targeting and delivery. But one area that hasn't improved is tracking metrics. ESP's are still using the same metrics that have been in place for years. It's time for...
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Speak at the Email Evolution Conference 2011!

We're excited to announce the annual Email Evolution Conference 2011 (EEC11) will be held January 31-February 2, 2011 at the Eden Roc Hotel in Miami Beach, Florida. EEC11 will bring together practitioners and decision-makers to find practical approaches to email and digital marketing challenges faced by every marketer.Be a Part...
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Will ESPs Evolve Into Marketing Automation Solutions?

A recent article in DM News entitled, “E-mail service providers break the mold” got me thinking about how ESPs have been evolving, adding features sets and functionality, that are beginning to close the gap between the ESP platform and the marketing automation platform.   The evolution of the ESP is...
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Sending from the Receivers’ Perspective

 In one of his many brilliant quotes on modern life, George Carlin mused, “Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?” The difference is purely perspective. We all need a bit of perspective. We all need to...
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