Month: August 2010

I am the CEO of two separate companies; a media company called Vidsense and an e-commerce company called PulseTV. We have thirty-eight employees; thirty are women and our COO is a woman.Could the fact that 80% of my colleagues are women be an accident? The answer is a resounding “NO.”...

When it comes to creating a successful email campaign and achieving the best possible delivery rate, your reputation is your key component.  A good reputation will keep you in the various ISPs' good graces, and a bad one can get you banished, blocked or blacklisted. Your reputation is what determines whether...

As he launches his own newsletter for the email marketing industry, Ken Magill gives the eec his thoughts on the state of the state – with or without his commentary.Q1. Why does the email industry need another newsletter?I actually don’t see it as “another” newsletter. I see it as re...

When do fewer emails mean higher ROI? When your emails are hyper-targeted and truly one-to-one. That doesn’t mean you need a huge team of people contacting customers one at a time, like the telemarketers of old.  It only requires you to tap into existing technology and know-how to make it...

The eec members have spoken wisely – our new roster of Member Roundtable co-chairs is an impressive list of industry luminaries.  Please welcome our 2010-11 Roundtable Leadership:List Growth & Engagement Roundtable: Amy Bills, Bulldog Solutions; Nate Romance, ExactTargetDeliverability & Rendering Roundtable: Dennis Dayman, Eloqua; Michelle Pelletier, Return PathSpeakers Bureau: Diksha...

For years senders have been warned away from utilizing “spammy” words that could cause their emails to end up in the spam folder or outright rejected at ISPs. These words (and punctuation) include: “Free” “Percentage off” “Buy now” “Urgent” ALL CAPS Special characters (!, %, $, @, *….) “Click here”...

This week, the eec was a proud partner for ClickZ's Connected Marketing Week.  During yesterday's eec workshop, Optimizing Your Email Campaigns, 3 email experts led by eec founder, Jeanniey Mullen, gave us their top 5 do's and top 5's don'ts of email marketing.Below you'll find the complete list from:Sundeep Kapur,  VP,...

Plenty of databases house valuable information that could help marketers do a better job with their email programs. Here are some data points to consider bringing into your email platform to take your marketing up a notch:1. Last Purchase Date -  I believe this is perhaps the most powerful data...