Is The Gender Gap Closing?

I am the CEO of two separate companies; a media company called Vidsense and an e-commerce company called PulseTV. We have thirty-eight employees; thirty are women and our COO is a woman.Could the fact that 80% of my colleagues are women be an accident? The answer is a resounding “NO.”...
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Managing Your Email Reputation

When it comes to creating a successful email campaign and achieving the best possible delivery rate, your reputation is your key component.  A good reputation will keep you in the various ISPs' good graces, and a bad one can get you banished, blocked or blacklisted. Your reputation is what determines whether...
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Congrats to Our New Roundtable Leaders!

The eec members have spoken wisely – our new roster of Member Roundtable co-chairs is an impressive list of industry luminaries.  Please welcome our 2010-11 Roundtable Leadership:List Growth & Engagement Roundtable: Amy Bills, Bulldog Solutions; Nate Romance, ExactTargetDeliverability & Rendering Roundtable: Dennis Dayman, Eloqua; Michelle Pelletier, Return PathSpeakers Bureau: Diksha...
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Dirty Words and the Spam Filter

For years senders have been warned away from utilizing “spammy” words that could cause their emails to end up in the spam folder or outright rejected at ISPs. These words (and punctuation) include: “Free” “Percentage off” “Buy now” “Urgent” ALL CAPS Special characters (!, %, $, @, *….) “Click here”...
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30 Email Marketing Do's & Don'ts From 3 Experts

This week, the eec was a proud partner for ClickZ's Connected Marketing Week.  During yesterday's eec workshop, Optimizing Your Email Campaigns, 3 email experts led by eec founder, Jeanniey Mullen, gave us their top 5 do's and top 5's don'ts of email marketing.Below you'll find the complete list from:Sundeep Kapur,  VP,...
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Powerful Purchase Data That Can Reel In Revenue

Plenty of databases house valuable information that could help marketers do a better job with their email programs. Here are some data points to consider bringing into your email platform to take your marketing up a notch:1. Last Purchase Date -  I believe this is perhaps the most powerful data...
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