Month: September 2010

The outlook wasn’t brilliant for the Mets from day one;The team was old, injured and worn,Yet I was optimistic, without any shame;A new season of baseball, my favorite game.I went online to purchase team gear,The retailer sent confirmation emails, calming my fear.But by the time it arrived, my team was...

Take a short survey from the eec’s List Growth and Engagement Roundtable covering best practices for building and maintaining high-performing email lists: DeliverabilitySegmentationSourcingMeasurementAutomationBrandThe survey is divided into six sections and should take less than 10 minutes to complete. All individual results from the survey will be kept confidential. Aggregate results...

We all want a big email marketing list, but we also want to respect subscriber interests, protect the assets of our email program and maintain a solid foundation for revenue growth.  There is a bit of a high wire balancing act sometimes when our organizational goals include having *both* a...