I'm Thankful For: Digital Marketing Flourishes

I'm thankful that digital marketing channels like email and social media have flourished and helped companies use ad dollars more cost-effectively in the face of the economic downturn. And I'm thankful for my clients who have realized email's potential for their marketing and given me the opportunity to help them...
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I am thankful for widespread database marketing

I am so glad that more and more marketers are seeing the value of having a vast and extensive database. More specifically, I am thankful they are using this database to segment and individualize marketing campaigns, refocusing on contact preferences and engaging their contacts in this process. Ultimately, I am...
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Last 2 Days to Save $350

Register by tomorrow to receive early bird pricing for the Email Evolution Conference - the best email marketing event you'll attend in 2011!  You can save up to $350 so hurry!Join us for:3 pre-conference workshops: email compliance, email strategy, and the future of digital marketing integrationGary Vaynerchuk's keynote3 tracks with 18...
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The New eec Award

Earlier this year, longtime eec member, senior strategic consultant at Responsys and email industry stalwart, Stefan Pollard, passed away.  The eec is establishing the Stefan Pollard Marketer of the Year Award for Excellence in Creativity and Contribution to be awarded annually.This award will recognize an individual who exemplifies and demonstrates...
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We Need Your Help – Take the eec Engagement Survey

Measuring and monitoring subscriber engagement is a hot topic in the email marketing world these days. The eec’s List Growth and Engagement Roundtable has launched a survey to identify how email marketers are addressing subscriber engagement within their own email programs. Individual responses from the survey will be kept confidential...
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3 Questions for Eloqua's Dennis Dayman

This week at our European Email Marketing Conference in London, we caught up with Eloqua's Chief Privacy Officer, Dennis Dayman.Read on for his predictions for 2011 as well as some information on Canada's new anti-spam law, C-28.1) What are some of your top takeaways from this week's conference?This year's European...
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