I am thankful for widespread database marketing

I am so glad that more and more marketers are seeing the value of having a vast and extensive database. More specifically, I am thankful they are using this database to segment and individualize marketing campaigns, refocusing on contact preferences and engaging their contacts in this process. Ultimately, I am glad for customer-driven email campaigns which bring databases and consumer-relevant email marketing to new heights.

Name: Jenny Peters
Company: Copernica BV

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