A Call to Action for Standard Email Metrics

  The email marketing industry needs standard reporting and metrics. Today it is impossible to compare and benchmark response and deliverability rates across the industry because marketers get reports with different terms based on different calculations. Marketers are restricted in comparing reports and synchronizing data when looking to evaluate or...
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Multi-Channel vs Cross-Channel: What Do You Think?

Multi-channel. Cross-channel. Can we use them interchangeably? Is there a difference and if so, what is it?The eec's Cross-Channel Integration Roundtable believes not only is there a difference, but it's a significant one. Here’s our definition: multi-channel marketing refers to sending out the same message to your audience using a...
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Last Days to Nominate Your Peers

This Friday, December 10th, is the last day to submit your nomination for the eec's Stefan Pollard Marketer of the Year Award for Excellence in Creativity and Contribution.This award will recognize an individual who exemplifies and demonstrates Stefan Pollard's most memorable and loved characteristics and who provides inspiration to others.  It...
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Last Days to Exhibit at EEC11 Miami

This is the last week for you to confirm your booth space at the Email Evolution Conference 2011 - the email marketing event to attend in 2011.We offer a turnkey pedestal system where everything is provided for you...all you bring is your laptop and marketing collateral and we take care...
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