Month: December 2010

  The email marketing industry needs standard reporting and metrics. Today it is impossible to compare and benchmark response and deliverability rates across the industry because marketers get reports with different terms based on different calculations. Marketers are restricted in comparing reports and synchronizing data when looking to evaluate or...

Multi-channel. Cross-channel. Can we use them interchangeably? Is there a difference and if so, what is it?The eec's Cross-Channel Integration Roundtable believes not only is there a difference, but it's a significant one. Here’s our definition: multi-channel marketing refers to sending out the same message to your audience using a...

This Friday, December 10th, is the last day to submit your nomination for the eec's Stefan Pollard Marketer of the Year Award for Excellence in Creativity and Contribution.This award will recognize an individual who exemplifies and demonstrates Stefan Pollard's most memorable and loved characteristics and who provides inspiration to others.  It...

This is the last week for you to confirm your booth space at the Email Evolution Conference 2011 - the email marketing event to attend in 2011.We offer a turnkey pedestal system where everything is provided for you...all you bring is your laptop and marketing collateral and we take care...