Member Spotlight: April Mullen, Scottrade

April Mullen is one of the star members of the eec's Cross-Channel Integration Roundtable. We asked her to share some of her enthusiasm for the eec and the Roundtable by answering a few questions:Why do you volunteer with the DMA/eec Cross Channel Roundtable?It is getting increasingly difficult in today’s marketplace to...
Read More

Fresh Content From the DMA UK

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.This month’s highlights:To ensure that ISPs view your emails as “nice” rather than “naughty" this holiday season here are six factors that impact sender reputation.A look at spam...
Read More

Top 10 Takeaways From Video Email Webinar

The eec hosted a webinar this month highlighting the role of video in email.  Luke Glasner of Red Pill Email moderated and Justin Foster of LiveClicker and Rory Carlyle of Carlyle, Inc. contributed to the panel discussion.  The audience was engaged throughout as we learned about video email best practices,...
Read More

Update From the Cross-Channel Integration Roundtable

The Cross-Channel Integration Roundtable met on September 6, 2011.  Here's a brief overview of the meeting and the group's projects.Attendees:Colleen Petitt, Aprimo - Roundtable co-chairDwight Sholes, Sholes LLC - Roundtable co-chairAdam Cooke, GarageflyApril Mullen, ScottradeJeanette Brown, InformzThe team has completed the publication of our first project the “Cross Channel Marketing...
Read More

Make It a Mobile Mentality

Mobile email...it's more than just your emails delivered via a smartphone. To succeed as email marketers on the little screen (as opposed to the big screen), we have to change our mindset.We have to have a Mobile Mentality. That means everything we do in email we do while considering mobile...
Read More

Learn More About the 2011 Responsys Big Australian Report

The Big Australian Report signals a significant rise in the volume of marketing messages sent to Australian consumers. For example, Australian companies sent three times as many mobile messages, ten times as many social messages and one third more emails last financial year in comparison to the previous financial year....
Read More

Fresh Content From the DMA UK

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.This month’s highlights:How misspelled common domain names (eg Hotmail) in email addresses can impact a marketer's sender reputation.A collection of recent mobile email statistics - what is essential...
Read More

Congrats to Our New Leaders!

The eec members have spoken wisely – our new roster of Member Roundtable co-chairs is an impressive list of email marketing industry luminaries.  Please welcome our 2011-12 Roundtable and Advisory Committee Leadership:Cross-Channel Integration Roundtable: Colleen Petitt, Aprimo; Dwight Sholes, Sholes LLCDeliverability & Rendering Roundtable: Dennis Dayman, Eloqua; Matt Rausenberger, Return...
Read More

“Best Practices” & an Email’s Effectiveness

In the email world, we marketers hear a lot of things about: relevance, timely delivery, engagement, consistency, click-through rates, the infamous 43-to-1 ROI, all the “ility’s”, and all this geeked-out mumbo-jumbo around making our messaging effective. For about two years now I’ve also heard about how ‘email is dead.’ Well,...
Read More

Speak at the Email Evolution Conference 2012

We're looking for email and digital marketing rockstars to present at the Email Evolution Conference 2012 in Florida!  Your proposal(s) must be submitted by Monday, August 1st in order to be considered.Check out the sessions from EEC11 to get an idea of the types of submissions we select.Contact Ali with...
Read More