Goodbye, Hyphen!

The eec applauds the Associated Press for its recent decision to remove the hyphen from "e-mail," making "email" its accepted term.  As reported by The Huffington Post, the AP announced the change at the annual conference of the American Copy Editors Society.  "The use of 'e-mail' was seen as a...
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Heading Down the S.A.M.E. Path at SubscriberMail

When we first heard about the eec's S.A.M.E. project last year, our minds immediately flashed back to conversations with email marketers from years past regarding the confusion caused by email metrics. The idea that standardization might become a reality was something we welcomed with open arms. This isn't a knock...
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Relate to Customers With a Relational Database

In email marketing, relevance continues to drive success. No matter what happens in the marketing space or technology space, successful email starts with relevance. But true relevance means being relevant to every subscriber, and that's a tall order! With 5,000 or 50,000 or even 500,000 names in your database, how...
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It's Simple to Acquire New Customers Using Email & Social

You can't afford to miss the eec's free webinar on March 23rd, Using Email Marketing & Social Media Marketing to Drive New Customer Acquisition.  Sponsored by Compendium, this event features Compendium founder, Chris Baggott, and Western River Expedition's VP, Brandon Lake.You’ll learn how to turn searchers into customers and how...
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