Available Now: Our Brand New Podcast Series

The List Growth and Engagement Podcast is a series of interviews with recognized leaders in email list growth and engagement. Need-to-know insight on growth strategies, deliverability and list hygiene from the field's recognized experts is broken down into focused chunks of easily digested information. Interviews are conducted by members of...
Read More

More Information on the Recent Data Breach

You have probably heard about the recent data breaches and have most likely received at least one email on the issue.  We'd like to share more information with you so here are two articles that cover the situation:Are you being a hyper-transparant brand? by Dennis Dayman, Chief Privacy Officer at...
Read More

Key Principles of Cross-Channel Marketing

The eec's Cross-Channel Roundtable is working toward developing a checklist for email marketers to audit their existing email marketing programs or to use as a guide to kickstart cross-channel marketing.  We started out by defining cross-channel versus multi-channel. Below we have developed 10 of the 11 key principles/steps that we...
Read More