You have probably heard about the recent data breaches and have most likely received at least one email on the issue. We’d like to share more information with you so here are two articles that cover the situation:
- Are you being a hyper-transparant brand? by Dennis Dayman, Chief Privacy Officer at Eloqua
- The Security of Customer Data has Become the Defining Issue for our Industry by Bill Nussey, CEO of Silverpop
This week’s events are a good reminder that authentication is one of the simplest things all marketers can do to help protect their subscribers and the email ecosystem.