Month: May 2011

Members of the eec Measurement Accuracy Advisory Committee have answered marketers' cry for new best practices around email measurement.  The Email Metrics Best Practices Guide will help marketers move beyond just reviewing render (open) and click rates to gain an understanding of their subscribers' behavior by including additional data available.Download...

The trend for several years now has been away from building and toward outsourcing, yet some organizations still think building an in-house email marketing solution is the way to go. The market offers numerous ways to build your own in-house solution. But what's the real cost?Some organizations have so much...

Sometimes you need a stat for a presentation, whitepaper, article or blog post.  EmailStatCenter.com has tons of email marketing stats.  Here are some recent ones you can use as long as you provide appropriate attribution.62% of email traffic share to landing pages comes from Yahoo! Mail, while Gmail provides just...