Email Marketing Stats You Can Use

Sometimes you need a stat for a presentation, whitepaper, article or blog post. has tons of email marketing stats.  Here are some recent ones you can use as long as you provide appropriate attribution.

62% of email traffic share to landing pages comes from Yahoo! Mail, while Gmail provides just 4% of referrals.
– Chitika Insights (2011)

US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters.
Yahoo! Mail and Ipsos OTX MediaCT, "Consumer Pulse" (2011)

Q4 2010 open rates (22.1%) saw little change over the two-year period, increasing 5% from the same time two years ago.
Epsilon and eec "Q4 2010 Email Trends and Benchmarks" (2011)

Email has been used by nearly 90% of consumers since 2005.
MarketingProfs, "2010 Digital Marketing Fact Book"