Members of the eec Measurement Accuracy Advisory Committee have answered marketers’ cry for new best practices around email measurement. The Email Metrics Best Practices Guide will help marketers move beyond just reviewing render (open) and click rates to gain an understanding of their subscribers’ behavior by including additional data available.
Download this document to learn what email marketers should be tracking beyond renders (opens) and clicks, what sources and types of data marketers can use to calculate various metrics, how to define key success indicators and finally, how to use them to reach marketing goals such as increased revenue, customer lifespan, engagement and more. Get your copy from the eec Research Store today!
Adam Holden-Bache, Email Transmit
John Caldwell, RedPillEmail
Luke Glasner, RedPillEmail
Loren McDonald, Silverpop
Stephanie Miller, Aprimo
Fred Tabsharani, Port25
eec members can access all eec research including whitepapers, best practices guides and more at no cost. Find out how to become a member.
Plus, find out more about the eec’s S.A.M.E. (Support Adoption of Metrics for Email) Project, also developed by the Measurement Accuracy Advisory Committee.
– Luke Glasner
Co-Chair of the Measurement Accuracy Advisory Committee