Epsilon & the eec Release New Report Today

Today the Email Experience Council and Epsilon released the Q1 2011 North America Email Trends and Benchmarks Results, which show a 4.2 percent increase in open rates over Q1 2010 and a 39.2 percent increase in average volume per client from Q1 2010.

The quarterly analysis is compiled from 7.1 billion emails sent by Epsilon in January, February, and March 2011, across multiple industries and approximately 140 participating clients.  The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

Read the press release.

Download the free report.