Month: July 2011

In the email world, we marketers hear a lot of things about: relevance, timely delivery, engagement, consistency, click-through rates, the infamous 43-to-1 ROI, all the “ility’s”, and all this geeked-out mumbo-jumbo around making our messaging effective. For about two years now I’ve also heard about how ‘email is dead.’ Well,...

We're looking for email and digital marketing rockstars to present at the Email Evolution Conference 2012 in Florida!  Your proposal(s) must be submitted by Monday, August 1st in order to be considered.Check out the sessions from EEC11 to get an idea of the types of submissions we select.Contact Ali with...

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.Here are this month’s highlights:An example of how to use email and social to drive both list growth and sales. A recent Return Path study confirms that a marketer’s...

Email marketers should own Social Media!If you’re an email marketer and you’re not making social marketing part of your toolset and service offering, you’re making a big mistake.  They are really not that different, although social (in my opinion) has a higher man-hour need than email.Social media marketing is not...

If you ask which standard features to look for in an email marketing system, you’re asking the wrong question. The correct question is what do you need. Here’s why…"It depends."Recently at a marketing conference, one of the speakers stated that consultants are notorious for starting their answers with phrases like,...