The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.
This month’s highlights:
- How misspelled common domain names (eg Hotmail) in email addresses can impact a marketer’s sender reputation.
- A collection of recent mobile email statistics – what is essential to consider before developing a mobile email strategy?
- A guide to help marketers estimate the test cell sample size needed for email split tests.
- Social strategy, rendering in all platforms and dealing with inactive subscribers – here’s how to meet seven of today’s inbox challenges.