Update From the Cross-Channel Integration Roundtable

The Cross-Channel Integration Roundtable met on September 6, 2011.  Here's a brief overview of the meeting and the group's projects.Attendees:Colleen Petitt, Aprimo - Roundtable co-chairDwight Sholes, Sholes LLC - Roundtable co-chairAdam Cooke, GarageflyApril Mullen, ScottradeJeanette Brown, InformzThe team has completed the publication of our first project the “Cross Channel Marketing...
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Make It a Mobile Mentality

Mobile email...it's more than just your emails delivered via a smartphone. To succeed as email marketers on the little screen (as opposed to the big screen), we have to change our mindset.We have to have a Mobile Mentality. That means everything we do in email we do while considering mobile...
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Learn More About the 2011 Responsys Big Australian Report

The Big Australian Report signals a significant rise in the volume of marketing messages sent to Australian consumers. For example, Australian companies sent three times as many mobile messages, ten times as many social messages and one third more emails last financial year in comparison to the previous financial year....
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