With the calendar rolling quickly toward November and only a few months left before we see you all at the Email Evolution Conference 2012, we have a few exciting items we’d like to share on behalf of the entire Speakers Bureau.
First, if you haven’t participated in the eec Speakers Bureau Advisory Committee, or if you’ve considered joining, here’s what you should know. The Speakers Bureau Advisory Committee’s mission is to evangelize email as a key business driver for brands and publishers. It’s purposefully broad because we all know it’s a multi-channel world in which email has many applications that drive business.
To fulfill our mission we place approved eec speakers across shows we manage, we serve as a speaker clearinghouse for organizations seeking qualified email marketing experts for their events and forums and we bring great content to external audiences. Qualifying to speak is easy; members can simply visit the Speakers Bureau page.
Second our working plan for 2012. During 2012, the Committee will execute against three key goals. We are currently planning how to best deliver and would love more involvement if anything strikes a chord.
- We will begin utilizing social groups including LinkedIn and Facebook to grow our speakers bureau following, participation and engagement.
- We will revamp our YouTube Channel so that the latest thought-leadership across our membership is available to communities interested in accessing our content.
- We will expand our eec blog activity to get more and better content out to external audiences.
These three goals were selected in addition to the everyday work the committee does of reviewing and programming content across events and programs. If you have other ideas, please let us know by posting in the comments section below.
– Dori Thompson & Lana McGilvray