Fresh Content From the DMA UK

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.

This month’s highlights:

  • To ensure that ISPs view your emails as “nice” rather than “naughty" this holiday season here are six factors that impact sender reputation.
  • A look at spam traps – what they are and how to avoid them.
  • A contentious issue in email marketing – should you (and if so, when) retire an email address?