December 2011 - EEC - Email Experience Council

Email Marketing and Social Media Are Top Areas of Investment in 2012

Posted In (Email Marketing Blog) / Dec 7^th (2011) by EECmaster

eec Platinum Sponsor, StrongMail, today released the the results of its “2012 Marketing Trends” survey which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2011, 938 business leaders participated in the global survey. Survey Highlights92% plan to increase or...

Member Spotlight: April Mullen, Scottrade

Posted In (Email Marketing Blog) / Dec 5^th (2011) by EECmaster

April Mullen is one of the star members of the eec's Cross-Channel Integration Roundtable. We asked her to share some of her enthusiasm for the eec and the Roundtable by answering a few questions:Why do you volunteer with the DMA/eec Cross Channel Roundtable?It is getting increasingly difficult in today’s marketplace to...