Fresh Content from the DMA UK

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.Here are this month’s highlights:An example of how to use email and social to drive both list growth and sales. A recent Return Path study confirms that a marketer’s...
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Email Marketers Should Own Social

Email marketers should own Social Media!If you’re an email marketer and you’re not making social marketing part of your toolset and service offering, you’re making a big mistake.  They are really not that different, although social (in my opinion) has a higher man-hour need than email.Social media marketing is not...
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Epsilon & the eec Release New Report Today

Today the Email Experience Council and Epsilon released the Q1 2011 North America Email Trends and Benchmarks Results, which show a 4.2 percent increase in open rates over Q1 2010 and a 39.2 percent increase in average volume per client from Q1 2010.The quarterly analysis is compiled from 7.1 billion...
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New Best Practices Guide Will Help Email Marketers Reach Goals

Members of the eec Measurement Accuracy Advisory Committee have answered marketers' cry for new best practices around email measurement.  The Email Metrics Best Practices Guide will help marketers move beyond just reviewing render (open) and click rates to gain an understanding of their subscribers' behavior by including additional data available.Download...
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Email Marketing Stats You Can Use

Sometimes you need a stat for a presentation, whitepaper, article or blog post.  EmailStatCenter.com has tons of email marketing stats.  Here are some recent ones you can use as long as you provide appropriate attribution.62% of email traffic share to landing pages comes from Yahoo! Mail, while Gmail provides just...
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Available Now: Our Brand New Podcast Series

The List Growth and Engagement Podcast is a series of interviews with recognized leaders in email list growth and engagement. Need-to-know insight on growth strategies, deliverability and list hygiene from the field's recognized experts is broken down into focused chunks of easily digested information. Interviews are conducted by members of...
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More Information on the Recent Data Breach

You have probably heard about the recent data breaches and have most likely received at least one email on the issue.  We'd like to share more information with you so here are two articles that cover the situation:Are you being a hyper-transparant brand? by Dennis Dayman, Chief Privacy Officer at...
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Key Principles of Cross-Channel Marketing

The eec's Cross-Channel Roundtable is working toward developing a checklist for email marketers to audit their existing email marketing programs or to use as a guide to kickstart cross-channel marketing.  We started out by defining cross-channel versus multi-channel. Below we have developed 10 of the 11 key principles/steps that we...
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Goodbye, Hyphen!

The eec applauds the Associated Press for its recent decision to remove the hyphen from "e-mail," making "email" its accepted term.  As reported by The Huffington Post, the AP announced the change at the annual conference of the American Copy Editors Society.  "The use of 'e-mail' was seen as a...
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Heading Down the S.A.M.E. Path at SubscriberMail

When we first heard about the eec's S.A.M.E. project last year, our minds immediately flashed back to conversations with email marketers from years past regarding the confusion caused by email metrics. The idea that standardization might become a reality was something we welcomed with open arms. This isn't a knock...
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Relate to Customers With a Relational Database

In email marketing, relevance continues to drive success. No matter what happens in the marketing space or technology space, successful email starts with relevance. But true relevance means being relevant to every subscriber, and that's a tall order! With 5,000 or 50,000 or even 500,000 names in your database, how...
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