In just two years, emails opened on a mobile device jumped 300%. When Return Path released the last mobile email study, opening emails on a mobile device was about to overcome both desktop email clients, such as Outlook and Apple Mail, and opening email on a webmail account on...
It's darn inspiring. Toby Fallsgraff, email director for the Obama-Biden 2012 campaign, made it clear that email marketing was not just a key channel for the President's reelection campaign, but was a central, essential and integral factor in the success of the campaign. Wow - lowly email marketing re-electing a...
eMarketer’s recently published report, “Email Marketing Benchmarks: Key Data, Trends and Metrics,” concludes that email is still one of the most effective marketing tools, despite all the other channels now competing for the attention of consumers. The report cites three trends: The increasing use of mobile devices for checking email...
Cyber Monday was hugely successful this year. According to comScore, this Cyber Monday broke records as the biggest day in US history for online spending. Of the top retail websites, online shoppers visited Amazon the most and it had the biggest year-over-year growth of site visits at 36% (source: Experian...
DMA Acting CEO Linda Woolley embraces the power of marketing to transform our world. “Marketers have the power to transform politics. Marketers have the power to use big data to get exactly the right items to the right location at the right time,” she said during her recent keynote address...
If your direct email marketing program is intended to drive traffic to a landing page or website, chances are you have abandonment issues. Not because you’re doing anything inherently wrong, mind you. It’s just the nature of the online world. Some people will show up at your website and simply not buy....
If your business is seasonal, back-to-school time and the pre-holiday months of late summer and early autumn are likely major tipping points for driving revenue and ensuring you end the calendar year on a high note. More than ever, this is the time that marketers, especially those with a retail...
Living in a society where we constantly need more than 24 hours in a day, is there a perfect time to press the send button on your email marketing campaign? The answer is yes and no. How can that be? Well, there is not a single perfect time for every...
In email marketing - as with any other profession - it's easy to get in a rut. We have a system. It works pretty well. We stick with it. However, times are changing, your customers are changing, and that means that your email strategy needs to follow suit. In this...
With billions of emails being sent to subscribers on a daily basis, it’s difficult for email marketers to make sure their emails stand out in the crowded inbox. Over the years, email marketers have tried various tactics, like adding the recipient’s name to the subject line or sending fake apology...
While we were updating our ESP selection guide last year, “integration” was the recurring theme. Email is no longer a standalone marketing channel. Integrating email with social media marketing, web analytics and more has become a necessary capability for many email marketers. And integrating email with content marketing is part...
By Joanna Roberts Account Manager Return Path As an account manager at Return Path, I get to talk to clients about what’s hot in the email world. I have lots of conversations with clients about the newest trends, and what’s not so popular anymore. So what’s the next new...
By Tom Sather Director, Professional Services Return Path Don’t blame the ISPs for your mail landing in the spam folder. Blame the spammers. Over 85% of email received into our network of ISPs around the world is considered spam. This creates a herculean task for ISPs to ensure...
Unsubscribes. The dreaded rejection by someone who was once a willing recipient of your email marketing. Ouch. Unsubscribes are often viewed as a necessary evil in the life of every email marketer, with emphasis on the word “necessary.” We not only offer unsubscribe links because people want them. We do...
