March Highlights from DMA UK's Email Marketing Council

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.

This month’s highlights:


  • The Email Marketing Council's view on open tracking and the new EU Cookie Law. A look at where open tracking fits within the context of the EU's concerns about cookies and privacy.
  • How automated email programs have delivered extraordinary results for one marketer; from cost savings and improved engagement, to higher customer satisfaction levels.
  • Why do emails need to be authenticated? A review of the new DMARC (Domain-based Message Authentication, Reporting & Conformance) standard – and how this impacts marketers.