Test These Email Campaign Elements to Optimize Performance

Test These Email Campaign Elements to Optimize Performance Author: Stephanie Miller, co chair, DMA/eec and VP, Aprimo Email marketers always are on the hunt for ways to optimize performance. In fact, a study from Marketing Sherpa found that most marketers routinely test at least four different email campaign elements:  Which...
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Five Ways to Improve Email Deliverability with Gmail

Five Ways to Improve Email Deliverability with Gmail Email remains one of the most focused, effective ways to get your marketing message exactly where you want it to be: in the hands—well, inboxes—of your current and prospective customers. Unfortunately, there’s also a dark side to this “clutch” marketing tool. In...
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Cool B2B Bounce Recapture Email Program

In the B2C space if a message hard bounces it could be because of a bad address or maybe some ISP blocking.  In the B2B space if a message hard bounces it could be a bad address or a former employee or maybe some corporate firewall or filter blocking. When...
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EU Proposes a Reform of the Data Protection Rules

EU proposes a reform of the data protection rules March 28, 2012 by Dennis Dayman  As some of you know there were privacy reforms that were released a few weeks ago by the European Union (EU).  The European Commission is proposing a comprehensive reform of the EU’s 1995 data protection...
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