Let Go Gracefully: Unsubscribe Best Practices and Two Big Reasons to Use Them
Unsubscribes. The dreaded rejection by someone who was once a willing recipient of your email marketing. Ouch. Unsubscribes are often viewed as a necessary evil in the life of every email marketer, with emphasis on the word “necessary.” We not only offer unsubscribe links because people want them. We do...
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