Month: May 2012

Unsubscribes. The dreaded rejection by someone who was once a willing recipient of your email marketing. Ouch. Unsubscribes are often viewed as a necessary evil in the life of every email marketer, with emphasis on the word “necessary.” We not only offer unsubscribe links because people want them. We do...

Can Email Work as a Customer Acquisition Channel? A lot of savvy email marketers ask the question of whether email can work as an acquisition channel. Because the power of email marketing is based on permission (which can’t be transferred), the assumption is that email can’t be used to acquire...