In email marketing - as with any other profession - it's easy to get in a rut. We have a system. It works pretty well. We stick with it. However, times are changing, your customers are changing, and that means that your email strategy needs to follow suit. In this...
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With billions of emails being sent to subscribers on a daily basis, it’s difficult for email marketers to make sure their emails stand out in the crowded inbox. Over the years, email marketers have tried various tactics, like adding the recipient’s name to the subject line or sending fake apology...
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While we were updating our ESP selection guide last year, “integration” was the recurring theme. Email is no longer a standalone marketing channel. Integrating email with social media marketing, web analytics and more has become a necessary capability for many email marketers. And integrating email with content marketing is part...
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