In email marketing – as with any other profession – it's easy to get in a rut. We have a system. It works pretty well. We stick with it. However, times are changing, your customers are changing, and that means that your email strategy needs to follow suit.
In this video from CRMSoftware.TV, Bryan Brown, the Director of Product Strategy at Silverpop, explains three tactics for taking an outdated email strategy and turning it into an outstanding one. Bryan's advice is not only insightful, but it's also practical, leaving you with a plan that you can begin implementing immediately.
Click here to watch the video and be sure to leave your comments below.