New Infographic: Email Mostly Mobile

  In just two years, emails opened on a mobile device jumped 300%. When Return Path released the last mobile email study, opening emails on a mobile device was about to overcome both desktop email clients, such as Outlook and Apple Mail, and opening email on a webmail account on...
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A B2B Marketer’s Take on the Biggest Email Trends

eMarketer’s recently published report, “Email Marketing Benchmarks: Key Data, Trends and Metrics,” concludes that email is still one of the most effective marketing tools, despite all the other channels now competing for the attention of consumers. The report cites three trends: The increasing use of mobile devices for checking email...
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