Can Email Work as a Customer Acquisition Channel?

Can Email Work as a Customer Acquisition Channel? A lot of savvy email marketers ask the question of whether email can work as an acquisition channel. Because the power of email marketing is based on permission (which can’t be transferred), the assumption is that email can’t be used to acquire...
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Test These Email Campaign Elements to Optimize Performance

Test These Email Campaign Elements to Optimize Performance Author: Stephanie Miller, co chair, DMA/eec and VP, Aprimo Email marketers always are on the hunt for ways to optimize performance. In fact, a study from Marketing Sherpa found that most marketers routinely test at least four different email campaign elements:  Which...
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Five Ways to Improve Email Deliverability with Gmail

Five Ways to Improve Email Deliverability with Gmail Email remains one of the most focused, effective ways to get your marketing message exactly where you want it to be: in the hands—well, inboxes—of your current and prospective customers. Unfortunately, there’s also a dark side to this “clutch” marketing tool. In...
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Cool B2B Bounce Recapture Email Program

In the B2C space if a message hard bounces it could be because of a bad address or maybe some ISP blocking.  In the B2B space if a message hard bounces it could be a bad address or a former employee or maybe some corporate firewall or filter blocking. When...
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EU Proposes a Reform of the Data Protection Rules

EU proposes a reform of the data protection rules March 28, 2012 by Dennis Dayman  As some of you know there were privacy reforms that were released a few weeks ago by the European Union (EU).  The European Commission is proposing a comprehensive reform of the EU’s 1995 data protection...
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March Highlights from DMA UK's Email Marketing Council

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing. This month’s highlights:   The Email Marketing Council's view on open tracking and the new EU Cookie Law. A look at where open tracking fits within the...
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Ali's Last Day at the eec

Hello eec'ers, It is with a heavy heart that I must inform you of my departure from the Email Experience Council; my last day is today, March 13th. I have enjoyed my nearly six years at the council and all of our accomplishments during that time.  We've built a wonderful...
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Fresh Content From the DMA UK

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing. This month’s highlights: The changing face of email (literally) - a look at how ISPs are allowing more scope to email design, including dynamic content.   Are...
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Update From the Cross-Channel Integration Roundtable

The Cross-Channel Integration Roundtable recently had their first meeting of 2012.  Here's a brief recap of the meeting and who was in attendance.Attendees:Jeanette Brown, InformzAdam Cook, GarageflyDavid Hibbs, ResponsysStephanie Miller, AprimoApril  Mullen, ScottradeColleen Petitt, Aprimo - RT co-chairDwight Sholes, Sholes LLC - RT co-chairThe Cross-Channel Marketing Roundtable kicked off our first meeting...
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Fresh Content From the DMA UK

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.This month’s highlights:A few examples (including the NY Times) of what can happen when rushing to get an email out, rather than taking the time to make sure...
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SOPA & PIPA: What Do You Think?

This week has been all about SOPA and PIPA, two anti-piracy bills that, if passed, could have a huge impact on the digital industry.  This article from CNN Money has all the details. On Wednesday, many websites protested these bills by shutting down for the day.  Wikipedia, Google, Wordpress and...
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News From the Speakers Bureau – The eec Expert Channel Relaunch & New Whitepaper, Blog & Social Opportunities

The eec Speakers Bureau continues its efforts to evangelize email marketing and industry thought leaders within our membership. The next major launch, the re-launch of the eec's Expert Channel on YouTube, will also take place in conjunction with the Email Evolution Conference in February.  During the launch, qualified attendees will...
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Fresh Content From the DMA UK

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.This month’s highlights:Strategic approaches can be overlooked in an effort to get the next email out the door.  Here are five realistic resolutions for an email marketer.The world...
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