Month: January 2013

It is important to build towards mutual results, so we need common, standardized metrics. In my earlier post called “Email marketing, are we even talking the same language” I talked about multidisciplinary teams and benchmarking, but what other reasons are there that make an initiative like SAME a necessity? The...

  We recently released our latest mobile email study showing that mobile devices, specifically smartphones and tablets, are now the primary way we open emails. While looking at the data, there were some things that stood out.   1. iPhone users were quick to adopt iOS 6.    iPhone users...

  It’s a known fact that, over time, a subscriber will typically become less and less engaged with your brand’s emails, and your list will suffer from list fatigue.  There are many reasons that this can occur, ranging from subscribers not recognizing your emails in their inboxes, to your subject...

The annual Stefan Pollard Marketer of the Year award from DMA/Email Experience Council will be given at the Email Evolution Conference in Miami on February 8th (Not yet registered? Join us for great keynotes and amazing case studies and new ideas at emailevolution.org. Use code MACDT for a great discount.) This year, we...

Did you know email marketing might be at risk if you use consumer data? Come to DMA in DC 2013 to protect your email marketing practices.  Right now…Congress, the FTC, and the States want to end your ability to collect and use consumer data, including email marketing.  Right now…DMA in DC is...

On behalf of the DMA/eec Awards Committee, I am excited to announce that we have a winner of the 2013 Stefan Pollard Marketer of the Year award! It was indeed a very tight race. I hope that many of you will be able to come to EEC13 in Miami to see...

In multidisciplinary teams confusion is very common, sometimes outspoken, often not noticed, but always limiting and slowing down the process. This is not a big shocker. Because people are from multiple disciplines, they have different backgrounds and a different frame of reference. When someone for instance is talking about a...

Tim Watson of Zettasphere, an eec Blog Contributor, is leading a session at the Email Evolution Conference in Miami this February with fellow DMA UK leaders Dela Quist of Alchemy Worx, Skip Fidura of DotMailer and consultant Kath Pay. Register today to receive the early bird discount (through January 14th)...

Karen Talavera, eec Blog Contributor, is leading a session at the Email Evolution Conference in Miami this February.  Register today to recieve the early bird discount (through January 14th) and to meet Karen and dozens of other industry luminaries. It's the best place this winter to learn how to make email...