Why we need common digital marketing statistics NOW

It is important to build towards mutual results, so we need common, standardized metrics. In my earlier post called “Email marketing, are we even talking the same language” I talked about multidisciplinary teams and benchmarking, but what other reasons are there that make an initiative like SAME a necessity? The...
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5 More Interesting Stats on Mobile Email Opens

  We recently released our latest mobile email study showing that mobile devices, specifically smartphones and tablets, are now the primary way we open emails. While looking at the data, there were some things that stood out.   1. iPhone users were quick to adopt iOS 6.    iPhone users...
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7 Reasons Your Open Rates Are Declining

  It’s a known fact that, over time, a subscriber will typically become less and less engaged with your brand’s emails, and your list will suffer from list fatigue.  There are many reasons that this can occur, ranging from subscribers not recognizing your emails in their inboxes, to your subject...
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Email marketing: Are we even talking the Same language?

In multidisciplinary teams confusion is very common, sometimes outspoken, often not noticed, but always limiting and slowing down the process. This is not a big shocker. Because people are from multiple disciplines, they have different backgrounds and a different frame of reference. When someone for instance is talking about a...
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Have We Gone Metric-Mad?

Tim Watson of Zettasphere, an eec Blog Contributor, is leading a session at the Email Evolution Conference in Miami this February with fellow DMA UK leaders Dela Quist of Alchemy Worx, Skip Fidura of DotMailer and consultant Kath Pay. Register today to receive the early bird discount (through January 14th)...
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