Month: February 2013

Day in and day out, DMA’s Government Affairs team is on Capitol Hill advancing and protecting data-driven marketing and fundraising. Since the start of the 113th Congress in January, DMA has been focused on educating policymakers about how you use consumer data responsibly to benefit your customers and the economy...

  Valentine’s Day usually sneaks up on me and on some occasions, I completely forget about it.  But this year it was hard to forget because starting in early January, I received an unusually high number of email reminders from various marketers, especially ones urging me to buy flowers for...

This year was my first trip to the Email Evolution Conference in Miami Beach Florida. I know, you’re thinking how tough it must be to pick up and fly down there from Toronto, but you gotta do what you gotta do. While there I had the pleasure of interviewing several...

And the 2013 Stefan Pollard Marketer of the Year Award winner is....Sal Tripi of Publishers Clearing House! It was a very close call among our finalists, including Ryan Phelan of Acxiom Digital Impact and Morgan Steward of Trendline Interactive. The Award was presented at the 2013 Email Evolution Conference last week in...