DDMI Update: It’s Time To Take DMAAction!

Day in and day out, DMA’s Government Affairs team is on Capitol Hill advancing and protecting data-driven marketing and fundraising. Since the start of the 113th Congress in January, DMA has been focused on educating policymakers about how you use consumer data responsibly to benefit your customers and the economy as a whole – going on the offensive to stop attacks on the use of consumer data. But attacks on our data-driven way of life are still coming hard and fast:

  • Representative Hank Johnson is saying that app stores “threaten the physical and financial safety of consumers” – and introduced the APPS Act to limit the collection and use of data through apps.
  • The FTC is taking action against a mobile device maker for failing to follow data governance best practices and putting “sensitive information about millions of consumers at risk” – and will be looking over the company’s shoulder for the next twenty years.
  • A movement to strengthen existing European data protection laws is gaining steam, with a key European Parliament Committee joining the growing list of groups to endorse a plan that would give consumers the “right to be forgotten,” allow access and deletion of all consumer information, and require breach notification in 24 hours.
  • The States are getting in on the action too by pursuing bills that would set up conflicting standards in Maryland and California for marketing to children, and new regulations limiting online behavioral advertising.

DMA is doing everything it can to fight these attacks. Now it’s time for YOU to join the offensive in three easy steps.

1. Take DMAAction at DMA in DC 2013 – March 12-13
Every year, the DMA Government Affairs team hosts a “deep dive” on critical issues affecting the data-driven marketing community. We’re extending a special invitation to join us in Washington, DC on March 12-14th for DMA in DC 2013. You can register using the code “INSIDER” to save $200 off the conference price. You won’t find this kind of intimate access to a line-up of industry experts like this at any other event – including a Keynote Address by Federal Trade Commissioner Julie Brill. The Federal Trade Commission is THE regulator for email marketing.

2. Get Smart on Data Governance – March 14
You are already leveraging Big Data to reach and engage your customers or donors. But are you really prepared to deal with the increasingly complex regulatory and governance challenges that come with being a Big Data organization? Stick around after DMA in DC as DMA Education presents “Marketing Data Governance: A Strategic Briefing for Senior Executives,” designed to help you think critically about data breaches, marketing data management; and how you can to take action and implement a data governance plan that includes all the key players in your organization. Register together for DMA in DC and the Data Governance briefing and save hundreds!

3. Contact Your Congressional Leaders – Today
Make your voice heard even before you arrive in Washington! Personal letters and emails are one of the most effective ways that organizations can influence law-makers. Before the legislative fights begin, help DMA start things off on the right foot by introducing the data-driven marketing community to Congress and educating legislators about the important benefits that our industry provides to consumers, communities and the American economy. DMA makes it easy for you to say hello and welcome to your Members of Congress. Just click and take DMAAction today.

Rachel Thomas
Vice President, Government Affairs
Direct Marketing Association