Month: March 2013

  The watershed moment for email intelligence was…the Enron Collapse? Believe it or not, yes—the massive cache of internal email made public after the Enron  investigation did indeed fuel the first deep explorations of email data.   Last month Return Path CEO Matt Blumberg guided Email Evolution Conference attendees through...

There is little doubt in my mind that email was the No.1 non-political contributor to Obama’s win in the 2012 US Presidential race.  75% of the $934 million raised by Obama was attributed to digital and nearly all of that $700 million was raised through email1.  That fact alone is...

In his recent Predictions & Unpredictions for 2013 blog post, Return Path CEO Matt Blumberg talked about how brands’ marketing and security functions will need to join forces to fight phishing. One key reason is that phishers and spoofers are continually getting smarter, applying an impressive range of best practices to...

This blog post from DMNews editor Ginger Conlon is a great reminder that even when the data suggests that someone is in the target market, that there are still factors that impact the satisfaction of our subscribers. Getting to a “segment of one” sounds great in concept, and many campaign management...