Teach a Man to Phish . . . And Make Him a Millionaire

In his recent Predictions & Unpredictions for 2013 blog post, Return Path CEO Matt Blumberg talked about how brands’ marketing and security functions will need to join forces to fight phishing. One key reason is that phishers and spoofers are continually getting smarter, applying an impressive range of best practices to...
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Reminder that Email Data is Hard to Interpret

This blog post from DMNews editor Ginger Conlon is a great reminder that even when the data suggests that someone is in the target market, that there are still factors that impact the satisfaction of our subscribers. Getting to a “segment of one” sounds great in concept, and many campaign management...
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