The watershed moment for email intelligence was…the Enron Collapse? Believe it or not, yes—the massive cache of internal email made public after the Enron
investigation did indeed fuel the first deep explorations of email data.
Last month Return Path CEO Matt Blumberg guided Email Evolution Conference attendees through a history of email intelligence, from studies of how information flowed across Enron’s executive ranks, through email’s Dark Ages, and into the modern era of email innovation. If you check out his presentation (below or here) you'll also learn the key phrase that insider trading investigations search for, and why inexplicably bad subject lines raised millions for President Obama’s re-election.