Month: April 2013

  By Joanna Roberts Account Manager, Client Services Return Path   I recently celebrated my birthday and received a few nicely crafted birthday emails from retailers that I have a relationship with. We’ve all heard before that birthday emails typically generate better response rates than normal email newsletters and promotions,...

$500 million is a big sum by anyone’s measure. Now imagine using email to deliver most of that money in just 18 months. Toby Fallsgraff and his team raised a sum not far off that amount for the Obama campaign last year. In fact, the digital department on the Obama...