Calling All Retailers!

We’re excited to announce that the Email Experience Council is launching a new initiative focused specifically on email marketing in the retail industry. Starting this month, we’re kicking off our Retail Marketing Special Interest Group, and we’re looking for a few good Retail Email Marketers to join in this initiative!...
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Understanding Canada's Anti-Spam Legislation (CASL)

The email marketing landscape is always changing as marketers find new and savvy ways to boost engagement, increase conversions, and maximize their efforts. But, beyond the discussion of open rates, click-throughs, subject lines, A/B testing and deliverability is the issue of compliance. In an overall sense, there are two rulebooks...
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