Does "Free" Really Mean Free?

When "free" doesn't really mean free marketers have been charged with falsifying claims and deceptively misleading consumers.  Marketers in the email space as well as other marketing channels have a challenge when it comes to enticing consumers and ensuring the claims made will not be misleading.   Consumers have struck...
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Do Not Track: A Disclosure Bill or Something More?

California has the latest development for the Do Not Track efforts.  The Amendment to CA's Online Privacy Protection Act (AB 370) aims to push forward measures that would purportedly give consumers more privacy online. The bill begs the question of whether it will simply act as a disclosure or provide...
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Battle of Privacy v. Relevancy

Consumers on one hand want relevant messages and offers yet have a concern about privacy. Currently Google faces a lawsuit dealing with this issue.  The lawsuit alleges Google reads and mines the content of private emails in violation of California's privacy laws and federal wiretapping laws for advertising purposes. In re Google...
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Forget First Names–You Need Data You Can Use!

  A few years ago, personalization was the holy grail for email marketers. If you could use a customer’s or subscriber’s first name in a subject line or an email, you were heads above your competition and getting more attention in the inbox. As with all things email, however, we’ve...
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