The Hidden Costs of Bad Email Segmentation

  How targeted are the emails your business sends out to customers and prospects? Have you implemented any kind of segmenting, to ensure your marketing messages are appropriate and relevant to each different kind of customer? Maybe you haven’t gone down the path of segmentation yet due to the cost...
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Canada’s Anti-Spam Law, CASL, is now a done deal

On Thursday November 28th 2013, the Treasury Board of Canada President (and champion of CASL) Tony Clement approved Industry Canada regulations in their final form. Today, December 4, 2013, the Minister of Industry the Right Honourable James Moore announced CASL will come into force on July 1, 2014. That’s right folks, six (6)...
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Holiday Gift Cards – What You Need to Know

The holiday season is in full swing and with the holidays comes gift cards.  If you're marketing gift cards this year either as an added value or as a primary gift, make sure to brush up on how to properly market gift cards.   Gift cards have given marketers trouble...
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