Just How Engaging are Birthday Emails?

  By Joanna Roberts Account Manager, Client Services Return Path   I recently celebrated my birthday and received a few nicely crafted birthday emails from retailers that I have a relationship with. We’ve all heard before that birthday emails typically generate better response rates than normal email newsletters and promotions,...
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Teach a Man to Phish . . . And Make Him a Millionaire

In his recent Predictions & Unpredictions for 2013 blog post, Return Path CEO Matt Blumberg talked about how brands’ marketing and security functions will need to join forces to fight phishing. One key reason is that phishers and spoofers are continually getting smarter, applying an impressive range of best practices to...
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Reminder that Email Data is Hard to Interpret

This blog post from DMNews editor Ginger Conlon is a great reminder that even when the data suggests that someone is in the target market, that there are still factors that impact the satisfaction of our subscribers. Getting to a “segment of one” sounds great in concept, and many campaign management...
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DDMI Update: It’s Time To Take DMAAction!

Day in and day out, DMA’s Government Affairs team is on Capitol Hill advancing and protecting data-driven marketing and fundraising. Since the start of the 113th Congress in January, DMA has been focused on educating policymakers about how you use consumer data responsibly to benefit your customers and the economy...
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Online Interviews from Key Players at EEC13

This year was my first trip to the Email Evolution Conference in Miami Beach Florida. I know, you’re thinking how tough it must be to pick up and fly down there from Toronto, but you gotta do what you gotta do. While there I had the pleasure of interviewing several...
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Why we need common digital marketing statistics NOW

It is important to build towards mutual results, so we need common, standardized metrics. In my earlier post called “Email marketing, are we even talking the same language” I talked about multidisciplinary teams and benchmarking, but what other reasons are there that make an initiative like SAME a necessity? The...
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5 More Interesting Stats on Mobile Email Opens

  We recently released our latest mobile email study showing that mobile devices, specifically smartphones and tablets, are now the primary way we open emails. While looking at the data, there were some things that stood out.   1. iPhone users were quick to adopt iOS 6.    iPhone users...
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7 Reasons Your Open Rates Are Declining

  It’s a known fact that, over time, a subscriber will typically become less and less engaged with your brand’s emails, and your list will suffer from list fatigue.  There are many reasons that this can occur, ranging from subscribers not recognizing your emails in their inboxes, to your subject...
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