Email segmentation is almost guaranteed to improve your email marketing results because it leads to targeted, relevant messaging and that in turn leads to conversions. Yet for all of its ROI potential, email segmentation is not commonly utilized, and even with those organizations that are segmenting their lists, the level...
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Since many of the retailers this year are already seeing a 11% decrease in sales from Black Friday because sales began much earlier this year, many are now planning on taking Cyber Monday into a Cyber Week. I think retailers and marketers need to be careful with how they are...
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The DMA Email Experience Council (eec) is accepting nominations for individuals who represent the best and brightest in the email marketing industry. The awards site is open, and nominating your hero is free and easy. There are two award categories, and you can nominate one or multiple candidates for each...
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We spend countless hours thinking of the marketing messages that will help boost the bottom line. However, how often do we get so caught up that we forget to incorporate the basics? At the core, marketing messages need to contain three main elements: the right people, the right message and at...
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The topic of email privacy has been a topic of conversation again. This is a result of several organizations sending a letter to the Security and Exchange Commission (SEC) regarding its policies around email privacy. The Electronic Communications Privacy Act (ECPA) governs some of the email privacy issues. Whether or...
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Marketers have used storytelling to take traditional and digital campaigns from something ordinary into something extraordinary. However, how much thought have you given to weaving storytelling into your email campaigns? Email marketers can use storytelling to integrate a cohesive brand message that ties in the emotion of the brand and relates with the email recipient. Now...
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Canada's Anti-Spam Law (CASL) will be here before we know it. The law comes into effect on July, 1 2014. CASL will in part impact sending messages to recipients located in Canada. One important portion of CASL is understanding the consent component. What does consent mean with commercial electronic messages? Consent means...
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Your email data can be useful in multiple ways. It can tell you which campaigns flopped, which subject lines rocked, and when different customer segments are the most receptive to your message. All of that actionable email data helps you see what worked (or didn’t) in the past. And...
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Olympic athletes, teams, and coaches work diligently to prepare for their main event through a series of hard work and planning. The Olympians are the best of the best and can inspire and teach others. Email marketers can learn and apply what Olympians do to achieve success and integrate these...
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Television commercials have long ruled the advertising landscape for Super Bowls. However, with more people now on mobile devices and tablets while watching television, this has changed the landscape for advertising. Whether your business has million dollar budgets or much smaller budgets, you can now reach consumers with Super Bowl ads...
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In celebration of the high caliber speakers coming to the Email Evolution conference later this week (January 23-25, 2014), this guest blog post from Karen Talavera of Synchronicity Marketing highlights some of the concepts she will be presenting in a roundtable at the event. I’m often asked what I believe to be the...
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As managing director of the eec, DMA’s email marketing arm, I was delighted to announce last week that we will be honoring two remarkable industry leaders: Zack Notes, Senior Analyst, UncommonGoods, will receive the Stefan Pollard Marketer of the Year Award; and our Email Marketer Thought Leader of the Year...
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We have written about Canada's Anti-Spam Law (CASL) but understanding its impact on commercial email will be vitally important in 2014. Beginning this new year businesses should begin considering, if not already, the measures it needs to take in order to be in compliance. July 1, 2014 marks the date...
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As managing director of the eec, DMA’s email marketing arm, I was so pleased and thrilled to announce that we will be honoring two remarkable industry leaders - Zack Notes, Senior Analyst, UncommonGoods, will receive the Stefan Pollard Email Marketer of the Year Award. This award was established in honor of...
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