March 2014 - EEC - Email Experience Council

Ways to Make Your Email Campaign End Happily Ever After

Posted In (Email Marketing Blog) / Mar 31^st (2014) by EECmaster

Marketers have used storytelling to take traditional and digital campaigns from something ordinary into something extraordinary. However, how much thought have you given to weaving storytelling into your email campaigns? Email marketers can use storytelling to integrate a cohesive brand message that ties in the emotion of the brand and relates with the email recipient. Now...

Understanding Email Consent Under CASL

Posted In (Email Marketing Blog) / Mar 3^rd (2014) by EECmaster

Canada's Anti-Spam Law (CASL) will be here before we know it. The law comes into effect on July, 1 2014. CASL will in part impact sending messages to recipients located in Canada. One important portion of CASL is understanding the consent component. What does consent mean with commercial electronic messages? Consent means...