December 2014 – EEC – Email Experience Council

The 5 Stages of Email Segmentation Sophistication: How Evolved Are You?

Posted In (Blog, Email Marketing Blog, email Segmentation) / Dec 8^th (2014) by Lisa Shosteck

Email segmentation is almost guaranteed to improve your email marketing results because it leads to targeted, relevant messaging and that in turn leads to conversions. Yet for all of its ROI potential, email segmentation is not commonly utilized, and even with those organizations that are segmenting their lists, the level...

HOLIDAY EMAILS: DO YOU KNOW YOUR AUDIENCE?

Posted In (Blog, Email Marketing Blog) / Dec 1^st (2014) by Lisa Shosteck

Since many of the retailers this year are already seeing a 11% decrease in sales from Black Friday because sales began much earlier this year, many are now planning on taking Cyber Monday into a Cyber Week. I think retailers and marketers need to be careful with how they are...