Building Your 2016 Email Calendar: A Planning Process for Success

If you’re like the majority of companies reliant on email marketing to nurture leads, generate sales and grow the business, you’re not sending fewer messages, you’re sending more. As programs become more sophisticated, they also become more complex, and that complexity bleeds over into both planning and scheduling. Which campaigns...
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&THEN Email Insights

The Direct Marketing Association (DMA)’s &Then conference is in full swing this week in Boston. The conference brings together major vendors and practitioners of data-driven and direct marketing technology and solutions: from agencies to the big marketing clouds run by the likes of IBM and Adobe to the U.S. Postal...
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4 Ways to Humanize Any Brand's Emails

  In last week’s eec webinar, Email Marketing: For Humans!, Alessandra Souers from JibJab took us through how her company has significantly improved its email program’s click-through rates, conversion rates, and ultimately revenue by inserting its customers’ faces (uploaded by the customers into their own accounts) directly into images in...
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How the EEC Can Make You a Better Email Marketer

Let's face it: email marketing is hard. Marketers in this field have a host of challenges, from building lists and acquiring customers, to creating compelling content that engages those subscribers, to testing and measuring ways to convert those subscribers into loyal customers that keep coming back for more. Whether you're just starting out in...
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Email Evolution Conference 2016 Date, Location and Call for Proposal!

Enchenté! It’s with great pleasure that we announce this year’s Email Evolution Conference date and location—and officially kick off the call for proposals. This marks the start of the conference’s official planning; your submissions will coalesce into another year of priceless insights and valuable networking. In 2016, we will be...
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Congratulations to the new EEC MAC Board members

Please join us in congratulating the newly elected members of the Email Experience Council's Member Advisory Committee (MAC). Jordan Cohen, Fluent Stephanie DeWitt, SeaWorld George DiGuido, About.com Nancy Harris, Salesfusion Len Shneyder, Message Systems Alessandra Souers, JibJab Shanon Strahl, Zoro Mark Talley, Chase We are excited to welcome these exceptional...
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The Russian Data Protection Law review

As you may now know Russia passed a new law requiring the local storage in Russia of the personal data of Russian citizens. Under the Data Localization Law, businesses and data operators processing data of Russian citizens, whether collected online or offline, are obliged to record, systematize, accumulate, store, update,...
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Attention Email Marketers: M3AAWG Best Common Practices Guide Version 3 Is Worth Your Review!

Recently M3AAWG (the Messaging, Mobile and Malware Anti-Abuse Working Group) released version 3 of their Sender Best Common Practices. M3AAWG is the key industry body that includes mailbox providers, filter and anti-abuse companies, social networks and email senders. The members span the globe and are a veritable who’s who of...
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