Just like Santa plans to deliver the perfect gift to every child, delivering the right message to the right audience in the ‘most effective form’ is the aspiration of every marketer. The email marketer is in a continuous pursuit of determining the most effective ‘form’ of a message that can...
If you’re like the majority of companies reliant on email marketing to nurture leads, generate sales and grow the business, you’re not sending fewer messages, you’re sending more. As programs become more sophisticated, they also become more complex, and that complexity bleeds over into both planning and scheduling. Which campaigns...
As the holiday season approaches, retail marketers can expect a significant spike in email subscribers as consumers scour the Internet in search of gift ideas and bargains. Some will subscribe in hopes of receiving a coupon or free shipping code; others will want to be notified of promotions and sales...
Email marketing is more than a mysterious channel that magically churns heaps of ROI. While it may seem that way from the distance of other channels, for those in the email trenches, getting noticed in the inbox, let alone transforming an email into conversion, is not alchemy. It takes solid...
Posted In (Blog, Compliance - Guidance, Email Marketing Blog, email Segmentation) / Oct 6th (2015) by Lisa Shosteck
The Direct Marketing Association (DMA)’s &Then conference is in full swing this week in Boston. The conference brings together major vendors and practitioners of data-driven and direct marketing technology and solutions: from agencies to the big marketing clouds run by the likes of IBM and Adobe to the U.S. Postal...
Do you know the key global email and data protection regulations? The eec’s Advocacy Subcommittee has been hard at work the past few months, and we have some exciting news to share! In the coming weeks, we will be releasing the eec's International Email Marketer's Compliance Guide which will provide...
In last week’s eec webinar, Email Marketing: For Humans!, Alessandra Souers from JibJab took us through how her company has significantly improved its email program’s click-through rates, conversion rates, and ultimately revenue by inserting its customers’ faces (uploaded by the customers into their own accounts) directly into images in...
Let's face it: email marketing is hard. Marketers in this field have a host of challenges, from building lists and acquiring customers, to creating compelling content that engages those subscribers, to testing and measuring ways to convert those subscribers into loyal customers that keep coming back for more. Whether you're just starting out in...
For the fourth consecutive year, BlueHornet surveyed consumers to discover how they interact and perceive marketing email – as digital marketing continues its nonstop evolution. (For a deeper dive, check out our Consumer Views of Email Marketing 2015 report.) Our panel this year was a whopping 63% bigger, and our survey...
All relationships go through ups and downs, highs and lows, so it’s not unusual for that same kind of ebb and flow to happen in your relationship with your ESP. However, if you’re feeling like the lows are all you got, your email problem is chronically sub par, or your...
Enchenté! It’s with great pleasure that we announce this year’s Email Evolution Conference date and location—and officially kick off the call for proposals. This marks the start of the conference’s official planning; your submissions will coalesce into another year of priceless insights and valuable networking. In 2016, we will be...
Please join us in congratulating the newly elected members of the Email Experience Council's Member Advisory Committee (MAC). Jordan Cohen, Fluent Stephanie DeWitt, SeaWorld George DiGuido, About.com Nancy Harris, Salesfusion Len Shneyder, Message Systems Alessandra Souers, JibJab Shanon Strahl, Zoro Mark Talley, Chase We are excited to welcome these exceptional...
As you may now know Russia passed a new law requiring the local storage in Russia of the personal data of Russian citizens. Under the Data Localization Law, businesses and data operators processing data of Russian citizens, whether collected online or offline, are obliged to record, systematize, accumulate, store, update,...
Recently M3AAWG (the Messaging, Mobile and Malware Anti-Abuse Working Group) released version 3 of their Sender Best Common Practices. M3AAWG is the key industry body that includes mailbox providers, filter and anti-abuse companies, social networks and email senders. The members span the globe and are a veritable who’s who of...
