Month: January 2015

Want email marketing success? Be an ace reporter – and use power tools. This is the advice of Alessandra Souers, Senior Brand Manager, JibJab Media Inc.  And she should know.  The email marketing world will honor her with the 2015 Stefan Pollard Email Marketer of the Year Award, during the...

When it comes to email marketing success, Justine Jordan, Marketing Director, Litmus, suggests you think like a designer.  It certainly worked for her.  During the Email Evolution Conference (EEC15), which takes place February 2-4, 2015 in Miami, Florida, she’ll be honored with the 2015 EEC Email Marketer Thought Leader of...

The email-marketing world will honor two of its sharpest people in Miami this February when the Email Experience Council (eec) presents the 2015 Stefan Pollard Email Marketer of the Year Award to Alessandra Souers of JibJab and the 2015 eec Thought Leader of the Year to Justine Jordan of Litmus....

My prediction for 2015 is that this year we will see more use of receipt data, purchase data, mobile use data, and other avenues of data creation to tell us more specifically how to market to people. In the last few years, we only relied on say things like the...

I don’t often play the New Year predictions game for several reasons. I worry that I’ll just get it all wrong and that others will make far more insightful predictions. The biggest issue though is timing. As Bill Gates said, “We always overestimate the change that will occur in the...