The email-marketing world will honor two of its sharpest people in Miami this February when the Email Experience Council (eec) presents the 2015 Stefan Pollard Email Marketer of the Year Award to Alessandra Souers of JibJab and the 2015 eec Thought Leader of the Year to Justine Jordan of Litmus.
Both women certainly deserve this recognition by their industry peers, and I’m pleased to add on a personal level that I’ve known both winners for many years and am extremely excited for both of them.
It’s also worth noting that while 2015 isn’t the first year a woman won one of the awards, it’s the first time that both awards went to women. That’s a major achievement in an industry that’s largely male-dominated at the executive and thought leader level – but is embracing diversity.
The Stefan Pollard Award was created to honor the memory of a well-loved industry veteran with whom I worked at the former EmailLabs before we became friendly rivals at other employers.
Stefan championed email marketing but also insisted that marketers can and must do email better to keep it a strong marketing and communication channel. The eec created the award in his memory after his 2010 death, and I was honored to be its first recipient in 2011.
Alessandra, the senior brand manager for JibJab, is the kind of email marketer that Stefan would have applauded heartily. She’s an expert who leans in to innovation in technology, list management and creative execution and saw it pay off with a 151-percent increase in volume, a steady open rate and a 31-percent lower churn rate.
This award, which the eec first presented in 2013, honors an industry leader for contributions to the email marketing industry as a whole or on behalf of a client.
Justine’s position as marketing director for Litmus gives her exceptional insight into email’s inner workings. As an advocate, champion and voice for innovation in the email space, she has earned a well-deserved reputation for sharing information generously in her company’s email newsletter, Webinars and other corporate communications, Litmus-sponsored educational conferences and industry speaking engagements, not to mention frantic queries from other marketers.
Each winner will receive a custom-designed trophy and plenty of acclaim at a special recognition lunch during eec’s annual conference, Feb. 2-4 in Miami.
Whether you are in Miami or not, I hope you will join me in applauding these two exceptional women who go way beyond the call of duty to serve their clients, companies, fellow email marketers, and, ultimately, every email consumer.
eec Awards Committee Chair
Silverpop, an IBM Company