March 2015 – EEC – Email Experience Council

Why and How to Use Content Marketing to Improve Email Relevance and Results

Posted In (Email Marketing Blog) / Mar 27^th (2015) by Marco Marini

Let’s be honest: There is still a lot of bad email marketing going on. And it doesn’t require much to do a better job of it. I’m not saying everyone should be investing in the latest cutting-edge technologies, like in-app messaging or remarketing automation. I’m just saying we still inflict...

CASL Didn’t Spell Disaster for Email

Posted In (Blog) / Mar 4^th (2015) by eec Blog Contributor

As the deadline for the enactment of Canada’s Anti-Spam Law (CASL) drew closer to the July 1, 2014 date, marketers were scrambling to implement compliance to the new law. Because the law was written to cover recipients residing in Canada as well as those receiving email while in Canada, even...