April 2015 – EEC – Email Experience Council

Deliverability vs. Engagement: Discussion Continues

Posted In (Blog) / Apr 14^th (2015) by Lisa Shosteck

It’s been a black box for years. Deliverability standards and how to get our emails into the inbox is made harder because of a lack of insight into the specifics…until now. During EEC15 in Miami the biggest topic was an incredible panel with the members of the deliverability teams from...

The 5 Keys to Email List Growth

Posted In (Blog) / Apr 7^th (2015) by eec Blog Contributor

The 5 Keys to List Growth Building A Healthy Email Database According to BlueHornet's Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. ...