You’ve probably heard the saying “The devil is in the details” and never is it truer than in email marketing, where small changes or omissions can make big differences in response, revenue, or even which side of the law you’re on. Starting next month email marketers will be able to...
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Thanks to our industry's continual drive to increase marketing relevance through personalization, consumers now expect brands to know them like their best friends. Brands that pull this off get treated like BFFs, too. Personalization, heading toward that theoretical goal of one-to-one marketing, certainly pays off. Allen Edmonds, a seller of...
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If switching to a new email service provider means you’re using a shared IP address, you can skip this post. None of this advice applies to you. A shared IP has a history and a reputation. To a receiving ISP, it’s a known commodity. You’ll be able to send email...
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