July 2015 - EEC - Email Experience Council

Congratulations to the new EEC MAC Board members

Posted In (Blog) / Jul 16^th (2015) by eec Blog Contributor

Please join us in congratulating the newly elected members of the Email Experience Council's Member Advisory Committee (MAC). Jordan Cohen, Fluent Stephanie DeWitt, SeaWorld George DiGuido, About.com Nancy Harris, Salesfusion Len Shneyder, Message Systems Alessandra Souers, JibJab Shanon Strahl, Zoro Mark Talley, Chase We are excited to welcome these exceptional...

The Russian Data Protection Law review

Posted In (Blog, Compliance - Guidance) / Jul 14^th (2015) by eec Blog Contributor

As you may now know Russia passed a new law requiring the local storage in Russia of the personal data of Russian citizens. Under the Data Localization Law, businesses and data operators processing data of Russian citizens, whether collected online or offline, are obliged to record, systematize, accumulate, store, update,...

Attention Email Marketers: M3AAWG Best Common Practices Guide Version 3 Is Worth Your Review!

Posted In (Blog, Compliance - Guidance) / Jul 13^th (2015) by Lisa Shosteck

Recently M3AAWG (the Messaging, Mobile and Malware Anti-Abuse Working Group) released version 3 of their Sender Best Common Practices. M3AAWG is the key industry body that includes mailbox providers, filter and anti-abuse companies, social networks and email senders. The members span the globe and are a veritable who’s who of...

Gmail launches postmaster tools to cut false positives

Posted In (Blog) / Jul 10^th (2015) by eec Blog Contributor

Google now uses an artificial neural network to fight spam. This is the same artificial intelligence developed for Google Search and Google Now to fight spam. The Gmail Postmaster Tools help qualified high-volume senders analyze their email, including data on delivery errors, spam reports, and reputation. This way they can diagnose...