Do you know the key global email and data protection regulations? The eec’s Advocacy Subcommittee has been hard at work the past few months, and we have some exciting news to share! In the coming weeks, we will be releasing the eec's International Email Marketer's Compliance Guide which will provide...
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In last week’s eec webinar, Email Marketing: For Humans!, Alessandra Souers from JibJab took us through how her company has significantly improved its email program’s click-through rates, conversion rates, and ultimately revenue by inserting its customers’ faces (uploaded by the customers into their own accounts) directly into images in...
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Let's face it: email marketing is hard. Marketers in this field have a host of challenges, from building lists and acquiring customers, to creating compelling content that engages those subscribers, to testing and measuring ways to convert those subscribers into loyal customers that keep coming back for more. Whether you're just starting out in...
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For the fourth consecutive year, BlueHornet surveyed consumers to discover how they interact and perceive marketing email – as digital marketing continues its nonstop evolution. (For a deeper dive, check out our Consumer Views of Email Marketing 2015 report.) Our panel this year was a whopping 63% bigger, and our survey...
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